The Purpose of Web PR
Since this is a relatively new subject and while most people are familiar with traditional public relations such as press releases and other media forms of promoting their company, I felt it necessary to review the purpose of Web PR as a new form of promoting your company and making your company well known to boost your bottom-line.
Web PR is simply a method of creating positive public perception, attention and interest online for your company. Our firm happens to do it on a massive scale which means that we apply every form of Web PR to broadly make your company known and promote your company to generate interest on a massive scale.
Let’s start off with Positive Public Perception of the company being searched for. If and when one becomes interested in your company and what you do as a company, there will be a point that the public who is interested in further information will conduct a search on Google or similar search engines. So this is your chance to create the public perception that you want to really seal the deal. If everything that comes up is positive and exactly what you would want anyone doing a search to see, your chances of turning that reach into a sale will improve dramatically.
Now, here is how Web PR campaigns support and improve marketing, advertising and promotional efforts…
When one finds out about your company from an advertising campaign or from a marketing campaign it causes people to get interested and reach. At this point the person will want more information about your company which is when the research step comes into play. If you were to survey anyone today and ask them where they do research, they will say online and more specifically, Google. This is the point that the Web PR campaign does the selling for you. If you have ever Google searched a company name then you have seen many times that the results on the first page are varied with competing companies, companies with the same name, negative or dis-related results and your website somewhere in the ranks. This is a really non-optimum position to be in. The Web PR campaign will control every result on the first page to make sure no matter what one clicks on, your company will be control the results and will provide them with the exact information they need and want with how to contact you with a link back to your website. This is how to control your reaches and increase the number of sales using Web PR campaigns in conjunction with advertising and marketing.
A key point is to control the information that you want your public to see because if you don’t, someone else will and you may not like the information put forth or it may be competing companies that are stealing your potential business.
A Web PR campaign will gain attention to create interest and generate leads for your company. The main and vital point here is to gain sufficient attention using the web to positively promote your company and make your company known to help drive sales. Many sales are missed simply because the person or company who needs or wants your product or service doesn’t know about your company or what your company does.
Corporate branding, positioning with your corporate theme created online the same way you would create a brochure or information package for your company is quickly replacing older or traditional methods.
The majority of your public is looking for information about your company online only. With that said, if you don’t control what is found or what they see, this will result in lost sales opportunities or simply lost interest. Online is becoming one of the most important tools to promote your company which include all of the major strategies or Public Relations (PR), Marketing and Advertising. Take a look at any major corporation or even presidential candidates and you will see that they have fully and completely taken advantage of this strategy to forward their companies and move toward expansion which moves me to the next point of why every company is not applying these strategies?
In regard to company image, enough emphasis cannot be placed on making sure the image you want is the image people see and duplicate. You wouldn’t go to a board meeting in gym shorts yet this is the type of image out-point that happens everyday online with companies. The marketing material may look terrific, the advertisements may be spot on which all create interest, reach and which results in researching your company at which point the online results are sub-par at best. This unfortunately has resulted in lost dollars in advertising and marketing simply because a proper Web PR campaign as not been executed. If you are not controlling the first page of Google your competition, the news, negative or dis-related search results and similar company names will; which results in lost business for you.
What the internet says about you or your company is true based on what people see they believe so you must control this form of communication to be sure you or your company is communicating the right message. Every time you hand out a business card, tell someone about your company, tell someone about your website, advertise, send marketing mailers etc, you are creating interest which results in a reach which results in research of you or your company online. If you have not taken the time to make sure that by the time the public gets to that step in the process to make sure that what they see is what you want them to see, you are losing business.
A strong Web PR campaign will make good works of your company, well known online.
For more information about a Web PR campaign, please go to www.whywebpr.com
