Just made an update to the Social Media Press Room… see if you notice http://ping.fm/5J5Fk

Twitter PR

The buzz around Twitter is spectacular!! Everywhere I turn I hear about it….

What have they done to accomplish this? Well here is what has not been done:

-No marketing campaign

-No advertising campaign

Twitter has one of the best PR campaigns I have ever seen…. word of mouth and buzz which has rapidly build interest, reach and users!! The real estate value of Twitter must be going through the roof by the day!

This shows how you can use social media communications and tools like Twitter to get people talking and create buzz that can be targeted to an audience and result in huge amounts of demand, interest and reach.

If used effectively, any company can benefit from this exact strategy t0 generate reach, sales and revenue. PR is what does it.

Best

-Robert Cornish

Mike Bloomberg and Social Media Strategies

Mike Bloomberg and Social Media Strategies

I recently noticed that Mike Bloomberg is using a strong social media strategy much like what Barack Obama applies to run again for Mayor of New York.

If you take a look at his new website http://mikebloomberg.com you will see that he has a very aesthetic look to it, clean and simple. There is nice use of video front and center which most people will gravitate to. Then if you scroll to the bottom of the page, you will see Facebook, Twitter, MySpace and YouTube links. If you click on the links you will see they all have the same looks and feel and branding done. This is a great example of how to promote in this day and age.

It comes down to viewership and users, for example, how many people watch the superbowl each year? and how much does it cost to have a TV commercial during those hours? The value of viewership is incredible and social media is doing the same thing. There are 175 million users on Facebook alone today with 300,000 plus joining per day. That is a lot of people to get in front of making the value of viewership go up by the day.

If one were to effectively use these tools to find their target audience, make themselves known to that audience and get in front of that audience to create interest and reach, that becomes incredibly useful to any business large and small. Why do companies pay for huge billboards? or TV commercials? or full page magazine ads? Eyes on the screen or page….viewership….attention….interest….reach….sales and finally….revenue! Barack Obama realized this and look at the results, the movie industry has realized this and now all movie trailers come neatly packaged with “follow us on Twitter” “Friend us on MySpace” “Become a Fan on Facebook” “Share on Digg, Delicious, StumbleUpon” etc. and now Mike Bloomberg is doing the same to forward his message, reach his target audience and stay in front of the crowd to interest and get reach as well as ignite conversation….smart.

A facebook page or any other social media page is useless…. unless you USE it fully and strategically to capture your target audience and draw them in to create interest and generate reach.

Best Robert Cornish http://whywebpr.com/robertcornish http://richter10point2.com