Michael Jackson Lives On . . . As He Becomes Facebook’s Most Popular Icon

Michael Jackson - King of Pop

Michael Jackson was one of the most well-known celebrities in the world – no questions asked. Despite having been being a controversial figure, he never ceased to attract the media’s spotlight.

Yesterday morning, Michael Jackson’s fan page officially became the most popular fan page on Facebook. It has now surpassed President Barack Obama’s page, which was the most popular prior to yesterday. Since his death, MJ’s fan page grew from over 80,000 to 6.4 million fans, which is the largest increase on a Facebook page ever! His fan page numbers are growing at a rate of 20 fans per second and sometimes higher. This is extreme for Facebook and proves that even though we have lost the beloved King of Pop, he continues to live on through his fans and, apparently, his Facebook page.

It seems that the only sources you need to keep up with Michael Jackson (in the afterlife) are the new/social media sites on the Web. These sites are globally affecting how people retrieve news. Personally, paper is hardly a part of my day anymore.

Click here to become a fan of Michael Jackson on Facebook.

Ali Magnano

Director of PR

Richter10.2 Media Group

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Skittles tasting success with the latest Social Media experiment?

Skittles has relaunched their website so that it is essentially a Twitter search for the word “skittles”.

Visitors to Skittles.com are now directed to the Twitter search result for the term “skittles” and invited to navigate their way about Skittles’ social web presence by using the flash navigation menu that overlays the page. (Their homepage is now a Facebook page.)

We have experienced a lot of controversy on the Skittles new Social Media campaign. Some think that the “colors of the rainbow” have experienced an epic fail on launching this new campaign but as reported by Marketing Pilgrim in a recent post, the Skittles web site traffic experienced a “1332% increase in web visitors on March 3rd.” Pretty impressive considering only one day had passed since Skittles launched this social media experiment, which was quite a risk.

A consideration that I am hearing a lot is that, what about the ordinary people that aren’t as experienced with Social Media? And is Social Media really a way to represent a corporate website like Skittles?

Buying a piece of candy is an impulsive thing. You’re not buying a car or a house or something that you will need a lot of information on about the product and the price. Skittles is just a sweet, innocent and colorful candy, with a huge corporation. Do they really need an informative ad on their product? Not really. They are focusing on building their presence on the web, and Social Media has proved to be the way to do that. And are there really any regular web users who have never heard of social networking and the most common web apps?

I suspect not. So, after all, great work Skittles.

Ali Magnano
Director of PR
Richter10.2 Media Group
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10 Ways to Wake-Up in the Morning and Get through Your Work Day!

You know the feeling. That alarm clock goes off, you press the snooze (even though you know that only means that you’ll have to make your shower five minutes shorter), rush out the door and hopefully make it to work on time. The feeling seems unavoidable. As well as after your lunch break at work, when the clock reads 2 pm and you know that you have a few more hours of work to do, but you just can’t help feeling lethargic and annoyed at the thought of having to stay awake.
So what do you do? I have found some simple ways to get you through your work day and arrive at work in the morning feeling fresh and awake.

1) Don’t Eat Dinner Right before Bed

If you have the munchies before bed, a good thing to have is a little bit of fruit or some tomato juice. Something light and fruity. You don’t want to eat an entire meal right before you go to bed because the digestion process takes awhile. Try and leave a few hours in between your last meal and your bedtime and see how you feel in the morning.

2) Leave the Curtains Cracked

Leaving the curtains a little bit open will let some natural light into your room in the morning, which will help you wake up. The natural light can be strong but soothing.

3) Wake Up To The Smell Of Coffee

Get a coffee machine that has a setting for automatic brewing. Set it for a few minutes before your alarm clock goes off and when you wake up you will have a refreshing and lovely smell of freshly ground coffee in your room. Get fresh coffee beans!

4) Stretch Every Extremity

Stretching your arms and fingers out for about 15 seconds right after you wake up will help more than you think. It will get your blood circulating again in your body and helps you feel more energetic.

5) Eat A High Energy Breakfast

You would be surprised how just skipping your first meal of the day affects your energy level. You need to eat breakfast to get your metabolism going and to tell your body you are awake and ready to start digesting food again and making energy for your body. You can drink a protein smoothie, or some complex carbohydrates like a bowl of oatmeal or whole grain cereal topped with some fruit and skim milk.

6) Eat Protein Throughout The Day

Eating protein with your lunch will give your energy levels a boost. Snacking on nuts will also give you more energy, because they are high in protein.

7) Listen To Some Good Music In The Car

Find some good music, and get together an assortment of CDs to play on your way to work in the morning. Turn up the volume. If the weather permits it, open the windows instead of turning on the AC. The fresh air will wake you up, with the sound of the music, and get you ready for the day.

Take A Break

Take a break from your work desk when you’ve been sitting for a long time. Walking around to get a little exercise gets your blood flowing and can make you feel refreshed.

9) Chew Sugar-Free Peppermint Gum

There is something about the strong flavor of peppermint that makes you feel refreshed.

10) Cold Water

Cold water is refreshing, especially when it gets hot outside. Keeping your self hydrated throughout the day, and starting with a cold glass of water in the morning, will keep you refreshed and awake. Drink a cold glass roughly every hour, and splash some on your face when you need it.

Ali Magnano
Director of PR
Richter10.2 Media Group
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DREAM JOB: $70k to use Twitter and Facebook!

I was reading this article…http://mashable.com/2009/05/09/twitter-facebook-job/

And, honestly, I’m not really surprised. A county in Oregon wants to pay someone $60k-$70k a year for a job that requires using facebook and twitter. Seems a bit outrageous, but take a look.

Nowadays there are so many social media butterflies around that Facebook, Myspace and Twitter have become a huge part of promotion. It is the most efficient way of reaching more target public in less time.

The most expensive method of advertising in America today is through television commercials, averaging about $400,000.00. Now, promotion of your business through television is obviously going to reach many people around the nation who happen to be watching TV at the moment of your commercial, so I’m not necessarily against it. But promotion of your business through the Social Media tools available to all of your target public on the web, internationally, is guaranteed to get a lot of people in the know about who you are and what you do.

Linkedin is the most popular tool right now for business and networking, with Facebook up and coming right behind. It has been predicted that 2009 is going to be a huge year for business networking. So, makes sense, right? And all this great PR for you and your business for a fraction of the cost of a television commercial.

This doesn’t mean that advertising and public relations through Social Media has to cost $70k a year, but for Oregon, it does. Don’t be surprised when you get a friend requested by Multnomah County in Oregon or any of the other Counties around America that have started creating Social Media sites as a way to keep you up to date.

Ali Magnano

Director of PR

Richter10.2 Media Group

www.whywebpr.com

White House Embraces Social Media

What is Social Media? Wikipedia defines it. “At its most basic sense, social media is a shift in how people discover, read and share news, information and content.”

With the success of Barack Obama’s campaign through the use of social media web tools to gain fundraising and support, the White House has officially launched pages on Facebook, Myspace and Twitter. This transition keeps web savvy citizens up to date on the latest news and information. You can probably imagine that Obama himself is too busy lately to keep up with his old Twitter account, so this new account is the perfect way for others in the White House to “tweet” on his behalf and keep people informed about what’s going on.

In their ways of “old habits and stale thinking”, as stated by Obama, they are fundamentally changing the way that they do business in the White House. I believe the plan is to build a new foundation for the 21st century and the way to go about it is by reforming the government so it is more efficient and more creative-through social media.

In a recent blog post titled WhiteHouse 2.0, the White House says,
“In addition to WhiteHouse.gov, you can now find us in a number of other spots on the Web: Facebook .com/WhiteHouse, Myspace.com/WhiteHouse and Twitter.com/WhiteHouse.”

As you can see, technology has profoundly impacted how and where we gain information. These sites like Myspace, and Facebook have become the ways of communication to one another. If you look, you can see the demographics continue to shift. Now more than half of the Myspace visitors are age 35 or older. New users pour onto these sites every day, not only to keep up the communication with their friends but also to get insight on what’s happening around the world.

It seems the White House has noticed that WhiteHouse.gov is an important part of the Administrators effort to reach the public quickly and effectively-but it isn’t the only way.

Ali Magnano
Director of PR
Richter10.2 Media Group

www.richter10point2.com

This will explain it… Http://whywebpr.com

Whywebpr.com

Here it is, the site to explain it…

whywebpr

Best

-Robert

Manners and Professionalism

This is a slightly different blog than I typically write, I own a Web PR firm so the norm for me to write about typically relates to social media, PR etc

I wanted to make a comment on how to operate in business as I see it. People these days seem to have lost some feeling or personal discipline, I observe it almost everyday. Telephone calls with rude people, airplane check in people who argue with their clients/customers, obnoxious clients and on and on….

I can’t figure out what changed in these now adults I watch act this way along the path from being a kid to arriving at who they are today? Are people bitter, frustrated, impatient, maybe all of the above but let me be clear about what is needed and how people must act and operate if we are to make strong progress as a country.

1. First, people like to be treated well, like they are respected and if done, they will in turn treat you the same. Make an active point to treat people nicely.

2. Manners are an absolute must, remember what you parents tried to teach you, please and thank you’s, hello goodmornings etc. It takes very little effort but I have found that using manners in all aspects of business and life will take you a long way and you are shooting yourself in the foot to bypass this. Treat people well, respect them, use manners and watch the results.. You will do well with this

3. Professionalism- who are you? What is your title and role in your company? Be the part FULLY! If you are the manager, be the manager to the absolute best of your ability, push all of your strengths to become the best. Be a true professional. Don’t take advantage of your position ever, just do your job like a pro and represent your company fully. If you do this, you will succeed and be greatly appreciated in any company whether your own or another. Don’t be pompous or use positional altitude on others, just BE a pro at what you do.

4. Notice good work and commend others for it. I see people to fabulous work daily and very rarely ever get commended for it. Thank people for doing a great job and let them know that they are valuable to you and the company. Push them as much as you want to hit targets etc but don’t forget to commend them and thank them. This will go a long way, people are the most valuable asset any company anywhere has to offer.

So my point of this blog is to simply get you to think about how you communicate with others, how you treat others as well as yourself and use manners, be courteous, thank people and just simply be a friendly human being and this alone will take you far in life.

I hope you read this and it helps you to improve your life as well as give you a better chance of getting ahead because people like other people who are pleasant to be around.

Warm regards

-Robert

Wow!! Google to buy Twitter…. Link to come soon