Let’s Clarify What the Job is….

While there are many talented, smart and creative people and firms out there for PR, Advertising and Marketing I have found that many have deviated off course from what the job truly is, what the goals really are and what the clients really need.

Creative ideas and bright ideas are absolutely vital however, they must push forward the end goal – sales and revenue. In this day and age this is not a nice thing to have, it’s a must. That sounds like a simple thing to say and a common and basic knowledge but I see examples everyday that are clearly off-course and not forwarding client goals.

Here’s an examples:

A Facebook widget or video game – look, I like to have fun as much as the next guy and I am guilty of downloading a game or two on my iPhone for sure but here’s the thing… what is the clear goal for the Facebook Game? How are you measuring it? Are you getting reach, interest, sales? There were many many many bright ideas during the 1995-97 period for dot com companies and ideas that sounded cool which distracted millions from the actual goals of what a company must do – which is produce sales of their product or service and generate revenue. It’s not a negotiable point.

The job of any PR agency, marketing firm or advertising agency is simple – create an idea, execute a strategy and communicate with the clients target public audience in order to make the client known to them, create interest and generate actual reach that can be used to assist the sales team and further the company growth and revenue. That’s it! If you have been sold on something other than this, well then they probably are creative geniuses but they are not serving your best interest.

Now is the time to get back to basics while the shift of traditional media continues to become less effective and new media is the vital way to communicate with the massive audiecne that is online using the interest that is now intertwined into every aspect of their lives from laptops to iphones. We must focus on people, relationships, what they need and want and how to communciate with them, service them better and build, cultivate and nurture those relationships in order to generate long term clients.

If you focus on the audience and the clear goals of your company to drive sales and revenue your PR, Marketing or Advetrising efforts will be dramatically improved. Don’t lose sight of the goal. Every tweet should have the goal in mind. Every facebook post should reflect the goal. Every blog article, press release, banner ad, video, photo gallery etc should have the goal clearly in mind and being systematically executed.

-Robert Cornish

Richter10.2 Media Group

http://www.richter10point2.com

Social Media FAQ

As a company, we recently gathered and combined all of the frequently asked questions about new media PR and social media we are commonly asked and composed the answers.

We have found there is a lot of confusion among companies on the use of social media, what the ROI is and how a company can effectively leverage these tools as a strategy to improve their bottom-line.

Here are the answers to the questions - http://www.richter10point2.com/faq/

If you have any questions or would like to discuss how we can help develop a new media PR strategy for your company, please get in touch anytime.

Now is the time to step up the attention your company is getting and attract interest to build reach and sales. A comprehensive new media PR strategy that is well coordinated and executed will out-perform any other option out there. We look forward to hearing from you.

 

-Richter10.2 Media Group

Personal Contact

The value of personal contact in this day and age is incredibly high. So many businesses have automated processes and have lost touch with people, relationships and what clients, consumers and customers really want or need.

Yes – it’s a little time consuming to add a personal touch. I can’t tell you how many “out of the office” email replies I get, automated phone messages and thank you for contacting our company auto messages. It seems most businesses have lost sight of what PR, relationships and ultimately sales is all about – people and personal contact with those people

If you are looking to grab someone’s attention, take the time to find out a little about them and make your message personal. As an example, I went to San Francisco this past week and went to a small niche cupcake boutique called “Kara’s Cupcakes”, it is a fantastic cupcake shop and so I grabbed a business card. When I came home I made a point to send them a simple introduction message to introduce our agency to them and in the message the first line read something like this – “I spent the last week in San Francisco and stopped by your store in Ghiradelli Square, I loved your cupcakes and wanted to introduce our agency to you…..

Personal attention and contact gets’s noticed and stands out more than anything else. It also get’s a far better response!

This requires someone who understands PR and how to make relations with companies and people. PR and relationships are the powerful foundations that can dramatically improve your sales. Try this the next time you are prospecting another company or person and figure out how to add a level of personal touch to make your communication authentic.

-Robert Cornish

Find out what we do … http://richter10point2.com

It’s time to look at how you are going about generating new clients…

More and more I have been running into clients who are running into problems with their promotional strategies to drive in new business. I spoke to a business owner last week who was spending $5000-$6000 per month of marketing, postcards and radio and is getting little to no return.

 

I can’t help but scratch my head and wonder why anyone continues to pay huge amounts of money on loss leader advertising and marketing campaigns with little to no net results.

 

The only way that I know of that any sale is made is through generating interest which is the result of being able to effectively “get in front” of a prospective client either through a phone call, referral, email or in person meeting and introduction. So the idea is, how do you get in front of your target prospects to make an introduction and gain interest in your product or service?

 

If you really look at it, the majority of all business owner and potential buyers are currently online so this accounts for a massive public to go after. The fact is that the internet is one huge networking and prospecting pool! Why bother looking elsewhere? Your prospective clients are online and the only reason they are not buying your product or service is because they don’t know about you yet!

 

By effectively using the internet in every aspect, you could have more business than you know what to do with. Your problem won’t be prospects but how to organize them and service them. 

The only two things you should be focused on when it comes to bringing in new prospects to sell are generating massive attention online to promote and gain interest and get your salespeople to sell to all of these prospects!! Simple!

 

Forget the other options and forms of “promotion”, your future clients are online, every one of them. Get their attention and interest them in what you offer and your really won’t have a “lack of business” or “lack of sales” problem.

 

Robert Cornish

www.whywebpr.com

robert@richter10point2.com