The Fundamental Change

Currently the marketing, PR and advertising world is experiencing one of the most dramatic evolutions over the past 100 – 200 years in what traditionally were “tried and true” methods.

I am not sure too many people and professionals fully understand this. I deal with many companies, CEO’s and CMO’s on a daily basis and across the board there seems to be some level of awkwardness and discomfort with the rapid changes.

Over the past 100 to 200 years there have been very workable and fundamental ideas related to how marketing, PR and advertising basically worked and reached a specific audience. There were specific rules and methods to execute strategies that had workable formulas such as positioning, how to write ad copy, how to grab attention via posters, billboards and TV commercials etc. Basic marketing fundamentals like what the typical percent of response will be from a marketing campaign via direct mail, etc.

While all these methodologies worked extremely well all the way up to close to now, unbelievably…. they no longer do. These methods and ideas have run their course and have essentially gone through the stages of infancy from the beginning idea to maturity to dated and now obsolete. It’s incredible to even think about and seasoned professionals clearly seem uncomfortable about it. Speaking to an experienced CMO (Chief Marketing Officer) who wants to still work off of, and hang on to, these old ideas can be rather frustrating as they try to apply something that is obsolete to a new way of thinking.

So what is relevant?

With New Media (social media, etc.) the way to communicate and engage an audience is different. It’s a conversation. It’s on-going and most of how the audience wants to be reached or is receptive to is being decided by the audience – not the marketing, advertising or PR firm. This is a very authentic and transparent approach. We aren’t trying to “spin” a story, we aren’t trying to scream a message and button at the audience to get a response and we aren’t trying to have the audience see a message 7-9 times so they will “act” So what are we trying to do?

We are focused on using new media tools (social media) as a platform to communicate with a specific target audience geared toward your company and use PR to build relations (relationships) with that target audience in order to spark conversations, increase word of mouth, generate buzz and result in interest and reach for the companies’ products or services via acceptance from that target audience.

We are authentically reaching out to get involved with the audience and make a company known to them to build awareness, brand loyalty and stay on the target audiences radar to in turn increase the sales and revenue.

I am sure you would agree that people are more inclined to do business with companies they:

1. Know
2. Like
3. Feel Comfortable With
4. Trust
5. Have a Relationship

Think this through for a second; think of a company you do business with or a person you do business with and then think about why? I am betting it’s because you know them or have a relationship with them or you personally like them or trust them. These ideas are the very essence of why new media (social media) is so powerful. It aligns with the basic way people buy and how sales typically occur.

Now I am not at all talking about spamming people on social media sites or being the “salesperson” that annoys everyone on Facebook! The idea here is to make it natural and in a PR way encompasses engagement, conversations, building new connections, making yourself known and ultimately building real relationships from a given target audience that is desirable to your company that will result in interest in reach for the company and therefore sales and revenue.

It’s not easy. It takes time and knowhow, but, when done correctly, it’s the most effective strategy you, or your company, could possibly apply in today’s market – just ask the audience!

The Economy and Web PR as Promotion…

What is the solution for your company in a down economy? 

 

Well, businesses have been taking a real hit lately with the economy having a major impact on their sales and bottom-line. So what are the correct actions to take in order to out-create the down economy and improve your overall sales in this type of economic scene?

 

Promotion and production and lot’s of it. Let’s face it, if you were comfortable last year with 10 sales of a given product which resulted in a certain amount of gross income to your company and you are doing the exact same things this year, you simply won’t make it. So what do you do? How can you make up the damage with the economic shift to not only get back to the make break point but to actually be flourishing even in this economy?

 

Well, if you have ever experienced that when you promote your company, gain attention and are making yourself known to many new prospective client, it resulted in booming sales and healthly profits then you should really look at what your promotional efforts are right now. Are you currently promoting your company on a massive scale? Or have you cut back on promotion, advertising, marketing etc? Many companies cut back and contract in a down economy when in actual fact they should be doing the exact opposite! 

 

Now is the time to PROMOTE! You must look at your promotional efforts in all aspects and ask yourself if it is enough? Are you “getting in front” of enough people on a large enough scale? Are your efforts much larger than last year? If the answer is no then it is time to correct that and start to broadly make your company known on a massive scale, especially in this economy.

 

So, how should you promote to get your company known, gain attention and generate more leads which can be turned into sales to improve your profitability? 

 

MASSIVE WEB PR CAMPAIGNS!

 

If you have ever researched a company online or found a company that you did business with using the web, then you know what a valuable tool the internet is and if used correctly can help you create a majority of new business for you. 

 

Web PR campaigns handle 2 functions specifically:

 

1. Build your image online to create a positive public perception. This means that when one does a search online for your company, you control the search results fully and the results for your company are all positive and are what you would want your potential public to see about your company.

 

2. We create a massive amount of attention for your company online using many different tools to increase your companies reach and in essence get your company “in front” of millions of potential buyers of your product or service.

 

The fact is that a sale is made only after you have found a prospective buyer, had the opportunity to make yourself known to that prospective buyer and had the chance to interest them in your company to the point that they have reached for your product or service at which point they can be closed and the sale is finalized. 

 

This is what a Web PR campaign handles. The idea is to make your company known, build positive public perception, control search results and reach millions of potential buyers in order to increase overall profits.

 

Now is the time to promote your company on a massive scale and Web PR campaigns can be used as a very effective tool to correctly position and promote your company online to gain attention, generate leads, create sales, help to make your marketing and advertising efforts “stick” and improve your overall bottom-line.

 

To find out how a Web PR campaign can help your company out-create the down economy, please contact us today.

 

Richter10.2 Media Group

www.whywebpr.com

PR and the relation to Marketing and Advertising…

PR and the relation to Marketing and Advertising

 

If you have had a difficult time creating new business from your marketing and advertising actions, I would advise you to look at your PR actions.

 

PR is the item that MUST be done prior to advertising and marketing. It is the item that can start the fire while marketing and advertising will fan the flames.

 

The definition of PR in Webster’s New World Dictionary is as follows:

 

“relations that an organization has with the public by means of publicity that tries to influence public opinion”

 

If you cannot control what your public thinks about your company and how you are percieved, it will be difficult to sell them anything.

 

We not only create an incredible image and reputation for your company using the web but also massively increase your attention online to reach far more than you are reaching now to direct and drive traffic to you which results in new business.

 

Look at all of the actions you are taking right now to increase your business, promote, market and advertise and what it is currently costing you in time and effort. Is it enough, are you correctly focused and what is the result?

 

In this economy it is vital to massively increase your promotional actions from last year in order to not only stay afloat but to prosper! 

 

There is a HUGE amount of business out there regardless of what the newspapers say about the economy and it is your job as a business owner to get the attention and attract that business to turn it into new clients for your company. We can help you do this with quite possibly the most innovative methods today.

 

Richter10.2 Media Group handles to specialized actions:

 

1. Creating and managing your online image and reputation so when one researches you or your company on Google, you look good and therefore build confidence in the person doing the search

 

2. Create massive amounts of attention to attract and drive in new clients, sales and overall business using web PR campaigns.

 

Put your PR actions first and your marketing and advertising actions will work!

Are you maximizing your online attention?

These days the internet is fast becoming the one and only source for researching companies that potential clients use. If you think having a website and possibly even a blog is enough theses days to attract new clients and sales, then I will ask you to think about this.

If someone finds out about you or your company via a business card you handed out or a postcard campaign or a referral from a friend or by whatever means and then research you on Google, what turns up? What are the results? Do you feel you are effectively representing the image and reputation you are going after? Are you controlling the search results to guarantee that your new reach gets the data they need to make a decision? 

Here is the thing, nowadays it is vital to gain massive attention online to attract the clients you are looking for and turn reaches into sales. The way to do that is to control attention online by controlling every search result on Google to show what you want and to have enough good information that clearly states and defines who you are that you actually get business from the internet.

PR is the step behind marketing, advertising and promotion, you MUST do this before you do anything else otherwise you may as well throw your marketing dollars out the window.

Create a standard Web PR campaign that cleanly reflects who you are, what you do and creates a large enough reach to make an impact. You CAN use the internet as a very successful strategy to drive in sales, you just need to have the correct strategy.

Create attention, attract new clients and increase business.