Statistics from President Obama’s Social Media Campaign

Obama and Social Media

Internet Usage in United States

United States Population: 303,824,646
Internet Usage: 220,141,969
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)

Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supporters than McCain

MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811
Obama has 380% more supporters than McCain

YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCainObama has 905% more viewers than McCain

Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain

It is clear that Obama has dominated social media activity. Enough said

Check out how to build your own Web PR campaign here.

Ali Magnano
Director of PR
Richter10.2 Media Group
Visit our Site

Statistics from President Obama’s Social Media Campaign

Internet Usage in United States

United States Population: 303,824,646
Internet Usage: 220,141,969
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)

Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama has 380% more supporters than McCain

MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811
Obama has 380% more supporters than McCain

YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain

Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain

It is clear that Obama has dominated social media activity. Enough said

Check out how to build your own Web PR campaign at www.richter10point2.com/buildyourown.

Ali Magnano
Director of PR
Richter10.2 Media Group

Skittles tasting success with the latest Social Media experiment?

Skittles has relaunched their website so that it is essentially a Twitter search for the word “skittles”.

Visitors to Skittles.com are now directed to the Twitter search result for the term “skittles” and invited to navigate their way about Skittles’ social web presence by using the flash navigation menu that overlays the page. (Their homepage is now a Facebook page.)

We have experienced a lot of controversy on the Skittles new Social Media campaign. Some think that the “colors of the rainbow” have experienced an epic fail on launching this new campaign but as reported by Marketing Pilgrim in a recent post, the Skittles web site traffic experienced a “1332% increase in web visitors on March 3rd.” Pretty impressive considering only one day had passed since Skittles launched this social media experiment, which was quite a risk.

A consideration that I am hearing a lot is that, what about the ordinary people that aren’t as experienced with Social Media? And is Social Media really a way to represent a corporate website like Skittles?

Buying a piece of candy is an impulsive thing. You’re not buying a car or a house or something that you will need a lot of information on about the product and the price. Skittles is just a sweet, innocent and colorful candy, with a huge corporation. Do they really need an informative ad on their product? Not really. They are focusing on building their presence on the web, and Social Media has proved to be the way to do that. And are there really any regular web users who have never heard of social networking and the most common web apps?

I suspect not. So, after all, great work Skittles.

Ali Magnano
Director of PR
Richter10.2 Media Group
Visit our Site